Image
Campaign
Live A Little
Strategy
  • Create energy, excitement, and optimism at a time when gasoline prices were hovering near $4 per gallon.
  • Use Honda’s fabled fuel economy, combined with excellent prices, as the selling point.

Tactics

  • Creative a “package” that spoke in a positive manner, using colors and images appropriate the advent of spring/summer.
  • Radio and print and Internet all aimed at Honda’s “green” elements (both environmental and economical).
Creative Elements